The Frictionless Experience
Virgin Hyperloop One was an industry leader, but because they had worked in secret, most people were unaware of their successes.
“They had been quite hush-hush up to this point, so they needed to have a coming out of sorts,” says Ville Kolehmainen. That’s when they got in touch with DK&A.
What’s the rush? Hang around and have a read. We know business blogs aren’t everyone’s definition of fun, but we try to do a little something different.
At DK&A’s booth at Tech Open Air in Berlin, you will have a chance to receive a very special gift. This is the story of the DK&A Notebook.
The Jobs To Be Done framework isn’t limited to product design alone. JTBD can also be applied to B2B cases.